French billionaire Altrad agrees giant All Blacks sponsorship deal
French billionaire Mohed Altrad’s influence in rugby has just gone up a notch, with the New Zealand Rugby (NZR) revealing his construction equipment company, Altrad, is to become their new kit sponsor.
Altrad, ‘a world leader in the provision of industrial services and the manufacturing of equipment for the construction markets’, has agreed a six-year deal with the sport’s biggest brand, which will begin in 2022.
The deal is reported to be worth in the region of £90million pounds to the NZR over the span of the agreement.
It confirms French reports from earlier in the year, which flagged the move which will also see Altrad on the kit of the All Blacks Sevens, Black Ferns Sevens, M?ori All Blacks and the New Zealand U20s.
“The length of the partnership is testament to Altrad’s enduring passion for rugby which includes its ownership of Montpellier Hérault Rugby Club (MHR) and being the major sponsor of the French national rugby teams. Altrad sees its partnership with NZR as an opportunity to make a positive impact across both rugby and society on a global scale,” said the NZR in a statement.
NZR Chief Executive, Mark Robinson said: “In creating this partnership, we have recognised Altrad’s founding principles of courage, respect, solidarity, conviviality and humility as truly relevant to our game – and with the support of their international footprint, we will continue to build our global legacy in rugby. We are excited by the opportunity for both parties to deepen connections with communities by providing All Blacks clinics to children and young people, and leadership learnings around the world. We are incredibly proud to have agreed to this partnership and look forward to getting underway next year.”
Mohed Altrad, Founder and President of Altrad, added: “Rugby upholds the values that I have always defended in my life. New Zealand Rugby is the embodiment of these values on and off the pitch. With our parallel journeys from indigenous roots to international success, the partnership between Altrad and NZR is a natural next step in our pathways. The power of rugby to connect people and inspire communities cannot be understated and is an area we will champion through our relationship with NZR. Altrad is proud to begin its long-term partnership and start writing a defining legacy in the sport alongside the Teams in Black.”
With its headquarters in France, Altrad provides products and services in more than 100 countries and employs about 40,000 people. It has a rich heritage of cultural diversity through its international footprint.
Comments on RugbyPass
Surely there’s a ‘no knobheads’ policy ?
2 Go to commentsWallaroos have no chance of beating the Black Ferns unless Canada upsets them in Christchurch tomorrow but I doubt that as well!
1 Go to commentsWhat a joke. Could the victim do a course to reverse the long term CTE damage from the cheapshot?
2 Go to commentsTruely great player. In social media and opinion pieces he was held up and flogged for the results. People wanted someone to crucify, and he was the captain. He was still an immense presence respected by his peers. His battles with Siya Kolisi belong up with with Collins vs Burger in my opinion. Unlucky to be carded in the final, but I don’t agree that his red card was the defining moment. Not when you look at the dominant performances of the Springboks (PSDT in particular.) I think Cane should be remembered for the spirit and physicality that is special to test rugby.
12 Go to commentsSam was the man until he got injured .
12 Go to comments_Crusaders versus Leinster _at the moment might be a rout! But I would like to see the Blues play Toulouse, the Hurricanes front up against Stade Francais, and the Chiefs go against Toulon.
157 Go to commentsLove it when we overlap! Promise it was not forethought.
18 Go to commentsjfc can this guy plz stay out of the news for one week
2 Go to commentsIf stormers aren’t available. Based on form and likely availability at the time of the wales Test, you’d think Masuku would be a no-brainer to start. But starting Jordan also makes sense having Masuku come off the bench to close out the game.
2 Go to commentsGlad Tom Curry not playing needs time to recover such a great player also his brother Ben how well is he playing now .
1 Go to commentsLet’s examine what might be irking the brainless E: Up until 20 years before this coming Julys tests: 16 games: 14 wins for SA; 1 win for Ire; 1 draw From 20 years until July’ tests Ireland V SA: 13 matches Ireland won 8; SA won 4; 1 draw Points scored Ireland 261; SA 189 Ave Winning Margin: Ireland 11 points; SA 4 points (away 3, home 6) Away win record: Ireland 33.33%; SA 25% Neutral matches 1: Ireland win RWC France 2023. Last SA win June 2016 (8 years ago) They boast 3 World cups in that period (they do boast). The above record is not good, probably not much better than theirs against NZ for same period. That’s why the dopey E is starting fights in his head. He will probably ship a yellow when things don’t go their way in the first test.
127 Go to commentsGoode is like a wet fart on The Rugby Pod and should be shoved aside. Jim knows what he is on about and can get on better without Goode’s nasty little cheap shots.
127 Go to commentsBrumbies will win, crusaders are pretty awful this year
1 Go to commentsThis has the makings of a good match. That’s Leinster’s second team but its a good one (stronger than the teams in SA recently). Ulster are really turning a page. Ryan back is huge, and Keenan too. This could be a cracker.
1 Go to commentsThe Farrells are one of the great father and son combinations. Andy was an RL great, and had he played Union as his first sport, I would be sure he would have been avery significant forcewas in League. And Owen, a Union great, who had he played League, would could have been a great there too i all probability. I feel my attitude to Owen has mellowed as he has aged, and in the post Jones era, evolved and shown his full range of talents. He really is an all round player, and I have wold hope his move to France will be successful. He may even be the piece in the jigsaw that Racing need to rise to challenge Toulouse and LAR. He is ofc now approaching 33 years of age but should still have enough left to make a big contribution in France for at least2/3 years.
45 Go to commentsI reckon it may be Jordan at 10 and Nohamba at 9, both players have played together alot and both have been on the Radar for a long time. After Pollard got injured in 2022 with Elton sidelined on a path of self destruction Erasmus and Nienaber indicated that the other options in the country at the time were thin but that Jordan and Manie were the 2 they were looking at. In the end Frans steyn played flyhalf, Willemse slotted in there on the end of year with Libbok as back up. Jordan was right there in the thinking back then so expect him to take the Jersey either as the starter.
2 Go to commentsHaha did he also* say it in a sarcastic teacher sort of manor or was it the petulant English snob sort of wail?
45 Go to commentsWell said Mils. It is a big boost at last having Fergus Burke back at 10 for the Crusaders. Had a great season last year as the article says. Mils is also right about captain Codie Taylor’s performance in his return to the Crusaders last week. He was all class.
4 Go to commentsLet’s make them both Capt. I think we'd get the best of both of them and it would help alleviate some of the pressures of the role. They'd have to confer over on field decisions which should lead to “ learnings “ for both. They are our two best consistent performers.
16 Go to commentsOur best player by far..but not a good Captain..poor tactician cost the AB'S and Canes games by not taking the easy points and going for tries when the lineouts were a shambles..can he read a game? And his throat slitting gesture should disqualify him from the AB Captaincy..it is not the appropriate behaviour of an AB Captain.
16 Go to comments