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Jay-Z's sports management company have recruited World Cup-winning skipper Kolisi

By Alex Shaw
Siya Kolisi has reportedly linked up with Roc Nation Sports (Photo by Ashley Vlotman/Gallo Images)

Roc Nation Sports, a sports management company founded by US rapper Jay-Z, has reportedly made its first foray into rugby union, with the signing of recent World Cup-winning captain Siya Kolisi.

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The South African has been in the UK recently following his lifting of the Webb Ellis Cup earlier this month, with the long-term Liverpool fan heading to Anfield to see the Premier League side take on Napoli in the Champions League on Wednesday night.

According to South African media personality Robert Marawa and multiple media outlets, Kolisi also met with Roc Nation Sports International president Michael Yormark at the company’s London offices and has agreed to be represented by the organisation.

No details on the arrangement have been made public yet, although neither the South Africa Rugby Union or Rugby Football Union list any staff from Roc Nation Sports as accredited agents on their official lists, potentially indicating that Roc Nation Sports will look after Kolisi’s commercial interests rather than his rugby commitments.

It’s an interesting move for rugby union, with the US-based company boasting the financial muscle to establish themselves as a global agency within the sport should they wish to.

(Continue reading below…)

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The rugby player market is currently dominated by global agencies such as CSM Sports and Entertainment, Esportif and Stellar Rugby, but the arrival of Roc Nation Sports on to the scene could change that dynamic.

Set up in 2013 in partnership with Creative Artists Agency, Roc Nation Sports has grown quickly and boast clients such as basketball superstar Kyrie Irving, boxer Andre Ward and a number of NFL standouts, including Ronnie Stanley, Saquon Barkley and Todd Gurley.

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The company has also recently branched out into football, picking up players such as Kevin de Bruyne, Romelu Lukaku and budding English full-back Reece James.

Rugby player salaries may not offer the same financial incentive as those other sports, although wages are rising and Roc Nation Sports would be more than capable of establishing themselves within the market, given their financial position.

WATCH: Dylan Hartley reveals to The RugbyPod what it was like to captain England under Eddie Jones

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Jon 4 hours ago
Why Sam Cane's path to retirement is perfect for him and the All Blacks

> It would be best described as an elegant solution to what was potentially going to be a significant problem for new All Blacks coach Scott Robertson. It is a problem the mad population of New Zealand will have to cope with more and more as All Blacks are able to continue their careers in NZ post RWCs. It will not be a problem for coaches, who are always going to start a campaign with the captain for the next WC in mind. > Cane, despite his warrior spirit, his undoubted commitment to every team he played for and unforgettable heroics against Ireland in last year’s World Cup quarter-final, was never unanimously admired or respected within New Zealand while he was in the role. Neither was McCaw, he was considered far too passive a captain and then out of form until his last world cup where everyone opinions changed, just like they would have if Cane had won the WC. > It was never easy to see where Cane, or even if, he would fit into Robertson’s squad given the new coach will want to be building a new-look team with 2027 in mind. > Cane will win his selections on merit and come the end of the year, he’ll sign off, he hopes, with 100 caps and maybe even, at last, universal public appreciation for what was a special career. No, he won’t. Those returning from Japan have already earned the right to retain their jersey, it’s in their contract. Cane would have been playing against England if he was ready, and found it very hard to keep his place. Perform, and they keep it however. Very easy to see where Cane could have fit, very hard to see how he could have accomplished it choosing this year as his sabbatical instead of 2025, and that’s how it played out (though I assume we now know what when NZR said they were allowing him to move his sabbatical forward and return to NZ next year, they had actually agreed to simply select him for the All Blacks from overseas, without any chance he was going to play in NZ again). With a mammoth season of 15 All Black games they might as well get some value out of his years contract, though even with him being of equal character to Richie, I don’t think they should guarantee him his 100 caps. That’s not what the All Blacks should be about. He absolutely has to play winning football.

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