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'Whole organisation knows it': What Bristol won't accept in 21/22

By Liam Heagney
(Photo by Michael Steele/Getty Images)

Pat Lam didn’t pull any punches when outlining to RugbyPass the bottom line that Bristol have for the new Gallagher Premiership season which opens this Friday at home to newly-promoted Saracens. The Bears blazed a trail last term to finish on top of the table and while there were no damning recriminations when beaten in a home semi-final, not making the final in the season ahead will be unacceptable. 

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Why so? When Lam arrived at the club from Connacht in 2017, he crafted a five-year plan for when they bounced back from the Championship at the end of 2017/18 and despite their shock Premiership semi-final loss to Harlequins after surrendering a 28-0 lead, making the final in 2020/21 wasn’t an achievement Bristol had targeted in their day one outlook.  

Club owner Steve Lansdown admitted as much when reflecting on Bristol’s unfortunate semi-final exit, stating: “We are on target if you look at what we set out to achieve. We were ahead of target and we have allowed ourselves to go back on target. That’s the disappointing side of it but if that is the biggest disappointment we are going to have maybe we shouldn’t be too upset about it.”

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What happened when RugbyPass went behind the scenes at Bristol Bears

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What happened when RugbyPass went behind the scenes at Bristol Bears

The thing is, though, there is now no margin for error. Year four back in the Premiership is the season Lam and Bristol targeted way back at the start of his reign to secure a Twickenham final appearance. Lansdown has reminded fans of this ambition, adding “our target was always to be in the final this year and to look to win it – and that’s where we want to be”, so the pressure is now very much on to deliver. 

“This year, the fourth year in the plan, the final is what is down as the bottom line,” acknowledged Lam. “Top of the league means nothing, it’s about being in the final. That is our bottom line. Now those are bottom lines, it’s not our targets. It’s the minimum, so that is what he [Lansdown] is talking about. 

“We had the bottom line of fourth (in 2020/21) and we finished third in the end despite being top of the table, so that is what he meant because it is written in (the plan). Everyone knows it – the whole organisation knows it. Everyone knows that a third place is not a successful season for us this year.”

Piecing out such an ambitious plan was something Lam insisted on doing when he first arrived in Bristol from Ireland. He could have played safe, downplayed the long-term bottom line for the club, but it wasn’t in the nature of the Samoan, a former Premiership title winner with Newcastle who also enjoyed European Cup success as Northampton skipper. 

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“When I was asked to come I didn’t want to just arrive here to take the job and take the money as sometimes people think that is what I did,” he explained. “I had clarity in the vision and set a plan out for five years. What I put on that plan was expectation was the bottom line. So for the first year, it was to stay in the Premiership. I believe I could have written a five-year plan just to stay in the Premiership but that wasn’t the plan. 

“We finished ninth, which was the highest any club that has come up has done, but I was still annoyed because we were still five points off fourth place. A couple of games we blew were our own fault, we should have got into that playoff. Second-year was the top six and we hit third and I was annoyed. We should have won that semi-final (at Wasps), but we didn’t play well, and then last year was top four. We finished top of the table but again we blew a semi-final and again it was a great experience.”

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Jon 14 hours ago
Why Sam Cane's path to retirement is perfect for him and the All Blacks

> It would be best described as an elegant solution to what was potentially going to be a significant problem for new All Blacks coach Scott Robertson. It is a problem the mad population of New Zealand will have to cope with more and more as All Blacks are able to continue their careers in NZ post RWCs. It will not be a problem for coaches, who are always going to start a campaign with the captain for the next WC in mind. > Cane, despite his warrior spirit, his undoubted commitment to every team he played for and unforgettable heroics against Ireland in last year’s World Cup quarter-final, was never unanimously admired or respected within New Zealand while he was in the role. Neither was McCaw, he was considered far too passive a captain and then out of form until his last world cup where everyone opinions changed, just like they would have if Cane had won the WC. > It was never easy to see where Cane, or even if, he would fit into Robertson’s squad given the new coach will want to be building a new-look team with 2027 in mind. > Cane will win his selections on merit and come the end of the year, he’ll sign off, he hopes, with 100 caps and maybe even, at last, universal public appreciation for what was a special career. No, he won’t. Those returning from Japan have already earned the right to retain their jersey, it’s in their contract. Cane would have been playing against England if he was ready, and found it very hard to keep his place. Perform, and they keep it however. Very easy to see where Cane could have fit, very hard to see how he could have accomplished it choosing this year as his sabbatical instead of 2025, and that’s how it played out (though I assume we now know what when NZR said they were allowing him to move his sabbatical forward and return to NZ next year, they had actually agreed to simply select him for the All Blacks from overseas, without any chance he was going to play in NZ again). With a mammoth season of 15 All Black games they might as well get some value out of his years contract, though even with him being of equal character to Richie, I don’t think they should guarantee him his 100 caps. That’s not what the All Blacks should be about. He absolutely has to play winning football.

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